Transaction cost

Comment on an interesting article about buyers and sellers by AIER

To Consumers, All Costs are Transaction Costs https://www.aier.org/article/to-consumers-all-costs-are-transaction-costs/

I wrote to the author:

Valid points, Mr. Munger.

But have you considered the cost of having to buy what is offered online?

If that's GMO and insects, as in agenda 2030, then there is a hidden cost of lost health. Or life.

I know many consumers who will factor that in, including myself.

It gets worse, when you consider the problem of the biggest platforms purposely killing off their competition, so they can increase costs.

Especially when you count that kind of 'cost'.